got to the site here: http://www.theartistsguide.net/
Although the focus of these books is the artwork (the art above is from Gunsho), here's a sample- Joe's small essay entitled,
"STARS, HEARTS, BUTTERFLIES, FLOWERS"
"So you think you might want to work as a graphic artist in the fashion industry, huh? You're going to set the runway on fire with your unique style, inspiring a brand label of your own that will reflect the years you've spent cultivating your visual pallette? Chances are you'll be making graphics for girls because they buy more clothes, so let me let you in on a secret. If a true genius made the greatest clip art book specifically for girls' fashion graphics (and some try) the spine would read like Led Zeppelin IV, but instead of the Zoso symbols it would read: STAR, HEART, BUTTERFLY, FLOWER. If they made a Lucky Charms cereal specifically for girls, the moon and clover would have to go.
I know what you're thinking, "But how about a cute little bird? I like owls!" No, start cruising Craigslist now because you just lost your job. Like sticking your head inches from the flames of creative hell, I've held a straight face to many a fashion director as they've unveiled their fashion forecast revelations, such as "You know what's hot this year? Flowers!"
Wow, you mean like those pretty plants that have symbolized beauty since the beginning of time!? Are you sure it's not those insects that metamorphisize from grotesque worms into magical winged creatures, like a metaphor for women coming of age? I don't know, I've been seeing a lot of suns from other galaxies out there, like every night, shining bright, reminding us what to shoot for- are you sure it's not those things?"